For the past couple of years I have been the creator of The Lost Book of Adventure; the bestselling bible to adventure that has been translated around the world - and more recently the follow up - set for release in September this year.

When I'm not exploring remote corners of the Amazon rainforest by canoe

or teaching kids how to remove arrows from their friends thighs, I'm a London based writer, art director and creative director who works with interesting agencies and brands in need of adventurous ideas.

Whilst donning my advertising hat, I have created global campaigns for well known brands, conjured virals such as Photoshoplooter, still one of the internet's most shared memes, as well as launch start ups, social media frenzies and world-first music videos.

I have yet to master homeschooling.

I live in North London with my wife and two, slightly less educated children.

If you'd like to get in touch to talk about ideas feel free to send me an email...

For book related matters please get in touch with my agent Jodie Hodges



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Creative Director. Antidote

​2012 - Jan 2017


Joined Antidote in 2012 as part of management team. Here I built up the creative department and fostered a suitably adventurous company culture. Created and directed work across Royal Ascot, Libratone, Blinkbox, and Evans Cycles among many others, in a wide variety of media from large scale TV to music videos, virals and digital.

The agency had an 80% pitch win record in last 2 years.



Senior Creative. Albion

​2006 - 2012


Joined start-up team of 8 people at the fledgling Albion. Here ended up leading accounts such as giffgaff, Air New Zealand & innocent drinks among others. The agency was ahead of its time in terms of digital thinking and our many proactive projects helped put the agency on the map.



Creative. The Bank

​2005 - 2006

Created Peroni's La Dolce Vita global TV and print campaign. 



Creative. Weiden & Kennedy 

​2005 - 2006

Worked under Kim & Tony on Nike Free, Honda Civic and Sky.


Creative. St Lukes


Worked across clients including More4, BT and MG.


Creative. Mother

​2004 - 2005 


Worked across clients including Coke, Archers and Orange.