I'm not a huge fan of lists.

But I am a writer.

And a problem solver.

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So here is a list.

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​I said writer...

I'm also an art director.

...And a creative director.

I could also add, mildly celebrated author & illustrator.

But chiefly I love ideas.

Ideally, the problem-solving kind.

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Over the years I have been lucky enough to bring a few into the world.

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Like creating one of the world's most shared memes.

A response to the London riots, that  spawned a book, worldwide news coverage, and was shared over 4 million times...in a week. 

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Or creating an adventure book series to inspire kids away from their screens.

Now translated in 22+ languages.

Film rights pending 🤞

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There's the traditional stuff, too.

Award-winning TV & print campaigns.

And one's I can't even mention.​

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World-first viral music videos... 

Check.

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There have been launches.

Like giffgaff. ​

Freeing over 10,000 battery hens.

One for every mobile  unlocked.

A bit weird? Yes.

Successful?

giffgaff became one of the 

fastest growing mobile networks in history.

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And start ups.

Like the feel good bakery.

Buy a sandwich. Feed a child in need.

78,502 meals, so far.

Now making coffee.

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Even a few world records.

Like the world's largest fruit-powered battery for Innocent drinks.​

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And the world's coldest portrait.

With Wim Hof.

🥶 

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And finally, I hope, one more.

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A list.

That you have read to the end.

Without too much pain.​

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Thanks for reading.

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Ideas.

And lists.

Readily available.

 

ruckspin@gmail.com

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You can explore more work here

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